Career site platform
Objective of a career site should be to push conversions and not just a visually appealing website.
Attracting passive job seekers
The one comment I often hear from every recruitment and recruitment marketing manager is that they are not chasing active job seekers but want to attract passive job seekers. And as an extension, wanting solutions beyond job sites as they are the resource for the most active job seekers. Some recruitment managers even take pride […]
Success of Facebook as a recruitment marketing channel
At the time when social media users are growing in India, according to We are social report, overall reach via advertising on Facebook fell from 300 MN in 2019 to 260 MN in 2020. In the same period reach on Instagram grew from 75 MN to 80 MN in 2020. The percentage drop in reach […]
Recruitment marketing in 2020 – My wish list
Lot has moved forward in the area of recruitment marketing and employer branding in 2019 with several companies creating and ramping up recruitment marketing and employer brand roles, sharper understanding of how content is creating influence, delivering great candidate experience and push in exploring media etc. In 2020, I am hoping for lot of advancement […]
Metrics in recruitment marketing
This post is not to emphasize the need for metrics in recruitment marketing. It is rather about what to measure and a bit on how to measure. Irrespective of how one measures (more on that below), source of hire and cost of hire seem to be the most sought after metrics. While they are important, […]
Thinking like a consumer brand
It is important than ever for employer brand managers to think like a consumer brand manager
Digital Candidate Experience
Candidate experience, unlike popular perception is just not about the application and interview process. It actually starts much before the candidate has chosen to apply to a particular company. Let’s consider this simplified life cycle of a candidate Though candidate experience encompasses the whole journey, for this post, focus is experience till apply stage. […]
What I want Google to do with its new job search product
Way back in 2002 / 2003, while I was working at Monster India, I had the privilege of meeting Jeff Taylor, founder of Monster in Hyderabad. At that time, job sites were just about evolving in India and along with Monster, Naukri and Job Ahead were already playing a key role in that evolution. At […]
New recruitment media in India
When I joined TMP in 2012 and I was asked to look for a media planner, I thought to myself why does one even need a planner to build recruitment media plan. I knew only about job sites and LinkedIn… Source: New recruitment media in India
New recruitment media in India
When I joined TMP in 2012 and I was asked to look for a media planner, I thought to myself why does one even need a planner to build recruitment media plan. I knew only about job sites and LinkedIn and no matter what the need was or skills or profile, use one of the job sites […]
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